Jo Alcorn

Founder / Principal Designer


One of Jo Alcorn’s most fulfilling adventure has been creating her own signature collections. This endeavor quickly blossomed into a complete home product line that now includes: pillows, bedding, lighting and a newly launched charitable pet collection aptly named PET LOVE 4 CHARITY.
With over 15 years experiences as a celebrity interior and home product designer, expert instructor, corporate ambassador, TV personality and a strong female entrepreneur, Jo has created a fabulous fan following. To add to credentials, she is a style editor & writer for multiple publications and blogs, a public speaker, and a avid animal environmental advocate.
Jo’s passion for design has been showcased on HGTV, Discovery Channel, Marilyn Denis, CBC’s Steven & Chris, CityTV, BT, CHCH, Global Morning and Noon, Rogers Stations, CP24 and more. Along with multiple global design publications and blogs.
She is the designer face of HGTV’s 2014 Critical Listing and is creatively showcasing her abilities on four seasons of HGTV’s biggest success Home To Win.

Steven Bigger (aka "Big")

General Contractor / VP of Alcorn Build


Over 15 years in construction, framing, roofing and building. If I don't know how to do it, I know someone who can, that is where my general contractors skills beam.

Contact me for a quote or to join our team: 519/938/7318 -

Vivian J

Office/Brand Manager


Having a bachelors degree in Business, followed by completing her MBA, Pet Love has had the privilege to have Vivian as our Brand & Sales Director.  Not only is she hard working and great at her job, but is a super Mom of 3!  Vivian and her husband have travelled all around the globe to gain not only great experiences, but learn a lot about different pet charities.  This has helped out the Pet Love team with our values, goals and ideas to be successful in every angle. 

Interior design is something that Vivian loves to pursue as well and  gives Alcorn Home a great touch! 

Isadora F

Design Assistant



Velvet Alcorn

Board Member


Starting out in the Banking industry, Velvet moved to B.C. in ‘72 to work in inside sales for a steel and metal company. This expanded to a multi-million dollar company from only 3 employees to Velvet managing 60 employees in a short time frame. It was also one of the major construction contributors for the Calgary Saddle Dome. Her talent was also utilized with staff expertise; in organizing yearly conventions for the Union of B.C. Municipalities, dealing with dignitaries of the government. She then moved to Ontario growing a business nationally and selling it in 1999 as one of the most interesting deals in Ontario. She then developed her business skills even further in the Corporate world when she entered the Insurance industry, obtaining her health, OTL license, plus certifications in commercial, plus investments funds. She then moved on to the environmental world spear heading a unique environmental waste removal company. Her love for the environmental movement blossomed, knowing she wanted to do more. 




... & Company

Our company is comprised of talented and determined individuals who strive to bring our clients the image and vision they have dreamed about.